Where success expands beyond performance to include purpose, wellbeing, and genuine impact.
Leadership Begins with Who You Are, Not What You Do
Dayna Parker, founder of Soul-Led CEO, helps heart-centered Leaders & Influencers build authentic, prosperous businesses aligned with their soul’s purpose. Using a unique blend of personality systems, we bridge ancient wisdom and modern science to help you lead with clarity, confidence, and purpose
I believe that the greatest leaders are the ones who know themselves deeply. They lead with integrity, confidence, and presence, not from ego or exhaustion, but from alignment. For over 15 years, I’ve dedicated my life to understanding the inner landscape of leadership — studying mindset, emotional intelligence, and the psychology of success.
Through my own journey of reinvention and the thousands of hours I’ve spent coaching others, I’ve seen one universal truth:
When you align your inner world, your outer results transform.
The Mission of Soul-Led CEO
At Soul-Led CEO, our mission is to redefine success by helping heart-led leaders, & influencers rise from alignment, not ambition alone.
We guide individuals and organizations to remember who they truly are beneath the roles they play, building confidence, clarity, and conscious leadership from the inside out.
Through transformational coaching, experiential learning, and practical strategy, we empower leaders to create sustainable prosperity that honors their well-being, values, and purpose.
Because when the soul leads, your work stops following trends and starts creating them, igniting movements that reshape industries and awaken a new era of leadership.
Dayna’s Approach
My work bridges over a decade of leadership experience with a deeper, soul-centered understanding of human potential. I support leaders, executives, and influencers who are ready to evolve beyond achievement-driven success into purpose-driven leadership.
Through coaching, workshops, and transformational experiences, I help clients to:
Rebuild self-trust and authentic confidence that doesn’t depend on external validation
Cultivate emotional intelligence and conscious influence that inspires rather than controls
Align their vision and goals with their true purpose and values
Lead with clarity, presence, and calm authority, even in high-pressure environments
Create sustainable success that honors both ambition and well-being
Every offering I create — from intimate coaching containers to leadership retreats — is designed to help you lead from alignment, not performance; from purpose, not pressure.
Because when you lead from your soul, success becomes not just what you achieve, but how deeply you embody who you are.
My Journey
My path began in the personal development industry over 15 years ago, driven by an insatiable desire to grow, serve, and make an impact. From the start, I gave everything I had. I worked hard, invested deeply, and poured my heart into every opportunity to help people transform their lives.
That devotion taught me how to lead, how to teach, and how to move people. I discovered a natural gift for communication and a love for speaking, mentoring, and guiding others to their potential.
But behind the accomplishments, I began to see a pattern, one where success was often measured by sacrifice. The harder I worked, the more I achieved, but the further I drifted from my own well-being and truth. I was constantly striving to prove my worth, even when the cost was my energy, peace, and self-trust.
Eventually, everything I had built came undone. It was a humbling reckoning that revealed what true leadership really means. It’s not about performance or perfection, it’s about presence. It’s about alignment. It’s about leading from the inside out.
That realization changed the trajectory of my entire career. I stopped trying to fit into systems that required me to abandon myself and began creating new ones, rooted in authenticity, collaboration, and wholeness.
Today, after investing more than $100,000 in certifications, mentorship, and personal mastery, I’ve had the honor of coaching people all over the world. My work now integrates over a decade of leadership experience with the wisdom that only comes from walking through the fire and choosing alignment over approval.
Soul-Led CEO was born from that evolution, a call to those who’ve built success the old way and are ready to lead in a new one.
Because true success doesn’t ask you to lose yourself; it invites you to become more fully who you are.
Credentials & Experience
Over 15 years of experience in coaching individuals all over the world in Leadership and Personal Development Coaching
Certified Life Coach & Leadership Development Specialist
Certified in Hypnosis & Multiple Brain Integration Techniques (mBIT)
Certified Mindset Coach through multiple programs.
Speaker, Trainer, and Creator of the Confidence Codes and Soul-Led CEO programs.
Many other natural healing modalities I have invested over 100K in my certifications and personal growth education.